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Labeling Preferences

An FNSKU (Fulfillment Network Stock Keeping Unit) is a unique identifier used to track your products through Amazon's fulfillment network. Within your Amazon Seller account, there are options that should be checked to ensure your preferences are set correctly.

Seller Labels

When shipping FBA products, you are responsible for printing and applying labels for your products before shipping them to Amazon. You'll want to ensure you know Amazon's labeling guidelines, linked here: Use Amazon barcodes to track inventory

Note: To use Manufacturer barcodes after March 31, 2026, sellers must be enrolled in Amazon's Brand Registry for the brands they are selling. Resellers will be required to use Amazon barcode stickers for products, even if they have a manufacturer barcode. More info here: FBA Barcode Choice and Labeling FAQ

Amazon Labels

With the FBA Label Service, Amazon prints and applies FNSKU labels to your products for a per-unit fee, currently $0.55/unit. You can enroll in this convenient service within your fulfillment settings in Seller Central.

Note: As of January 1, 2026, Amazon will no longer offer prep and item labeling services. For more information on the FBA Label Service, check Amazon's article: FBA Label Service

FBA Walkthrough
Getting Started
Inventory
FBA Shipments 101
FBA Shipments 101
FBA Shipments 101
FBA Shipments 101
Box Content
FBA LTL Shipments
FBA LTL Shipments