The SKU Profitability report shows various metrics grouped by SKU for a selected date range, such as highest profit, highest revenue, highest refund, and a table showing recently sold SKUs.

You may have multiple SKUs for the same ASIN if you sell a product in different conditions or if you sell a product as both FBA and FBM using separate SKUs. In this case, the SKU Profitability report can show which SKUs perform better to assist with restocking decisions.

Note: This report is currently in beta. If you run into a bug, please report it to our support team.‍

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To navigate to this page, click Analytics from the left menu.

Then, select SKU Profitability at the top of the page.

Click the dropdown menu to choose a date range for which you'd like to review data or set a custom range.

Cards display the SKUs that meet the following criteria for the date range being viewed:

• Highest Profit
• Highest Revenue
• Highest Units Sold
• Most Refunds
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In addition, the total Amount of SKUs sold is displayed.

Clicking View Details will show various chart breakdowns for that selected SKU, such as daily revenue, fee, refund, and total profit.

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View Details

The product's title will display, and clicking the arrow will take you back to the report.

The first graph shows trends for the SKU based on the timeframe being viewed. Hover over each day to see the Revenue, Fees, Units sold and Profit.

The next graph shows sales and refund data. Click the arrows to show additional days in the timeframe being viewed if available.

There are also visual representations for ROI%, Margin, Buy Cost Average, and Revenue.

Click the pencil icon to edit the buy cost for the SKU.

A modal will appear where you can enter or edit the Purchase Date and Buy Cost for the Initial Purchase, which refers to the first units of this SKU you you purchased to list on Amazon.

Buy costs can also be entered and edited from the Inventory page. For more details, please see: Entering Buy Costs on the Inventory Page

Products Sold Table

At the bottom of the main report page, a list of products sold for the selected date range is displayed.

You can use the search bar to find products by name, SKU, or ASIN.

Choose the data shown by clicking the Columns button, then click the checkboxes next to the columns you'd like to see.

The available columns are:

• Product
• SKU
• List Price
• Buy Cost
• In Stock Qty
• Revenue
• Profit
• Units Sold
• Refunds
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If you want to change the order of the columns chosen, click and drag the option up or down to the desired position.

All columns are sortable by clicking the arrows next to them.

Clicking on an SKU will show various chart breakdowns, such as daily revenue, fee, refund, and total profit.

For more info on the data shown, please check this article's "View Details" portion.